What a Full Brand-and-Product Engagement Actually Produces.
Most design agencies stop at a brand book PDF and a website mockup. Crumbloom was built as an exhaustive, executable commercial enterprise: ten distinct wings spanning statutory packaging dielines with millimetre cut-and-crease layers, 1:50 isometric architectural plans, pure-domain bake production scheduling algorithms, a live multi-role franchisee tablet console, and customer apps. For a prospective brand client or founder, this page demonstrates the real scope ledger: every artifact delivered, the underlying unit economics, and the honest studio investment required to execute at this level.
Outlet Unit Economics: Kiosk vs. Café
Under the FOFO model, central kitchen commissary supply dramatically reduces outlet capex and eliminates ventilation extraction barriers.
Franchise Kiosk Unit
200 sq ft (18.6 m²)
All-in turnkey capex
- Daily transactions: 120 – 160 orders/day across morning commuter and evening tea hours
- Average order value (AOV): ₹280 (beverage pairing + fresh bake)
- Gross margin on central kitchen dispatch: 65%
Franchise Flagship Café & Cake Studio
600 sq ft (55.8 m²)
All-in turnkey capex
- Daily transactions: 220 – 300 checks/day across dine-in, takeaway, and celebration cake pickups
- Average check value: ₹420 (combination of seating café checks and custom celebration cakes)
- Gross margin: 68% blended margin across hot beverages, pastries, and studio bakes
The Artifact Scope Ledger
This scope ledger is derived live from manifest.ts. As artifacts are committed in subsequent phases, the counts and total engagement days below update automatically without any manual ledger maintenance.
| Wing | Deliverable Scope | Artifacts | Indicative Days | Explore |
|---|---|---|---|---|
| Identity The brand book. | The brand book. | 7 units | 11 studio days | Wing |
| Web The public site. | The public site. | 4 units | 6 studio days | Wing |
| App What a customer carries. | What a customer carries. | 6 units | 9 studio days | Wing |
| Operations Back of house. | Back of house. | 4 units | 6 studio days | Wing |
| Partners & Franchise Outlet number two. | Outlet number two. | 5 units | 8 studio days | Wing |
| Print Paper, at real sizes. | Paper, at real sizes. | 12 units | 18 studio days | Wing |
| Packaging Boxes, bags and labels. | Boxes, bags and labels. | 11 units | 17 studio days | Wing |
| Wear Uniform and merch. | Uniform and merch. | 6 units | 9 studio days | Wing |
| Place & Fleet The shop itself. | The shop itself. | 8 units | 12 studio days | Wing |
| Campaigns Email, WhatsApp, posters. | Email, WhatsApp, posters. | 9 units | 14 studio days | Wing |
| Grand Total Scope Ledger: | Complete multi-disciplinary corporate design & code assets | 72 artifacts | 108 days | 100% active |
What This Would Cost a Real Client
₹60,000
Blended senior day-rate (~$720 / day) for full-stack engineering, brand strategy, CAD and print production.
108 Days
Derived directly from 72 artifacts across 10 wings (~14–18 calendar weeks).
₹64.8 Lakhs
Turnkey brand identity, digital software suite, spatial architectural dielines, and ops engine.
The figures displayed above are strictly indicative benchmarks for a fictional engagement created to demonstrate enterprise portfolio capabilities. There is no real invoice, no commercial rate card, and no active client billing. The ledger illustrates what an uncompromising, end-to-end design and engineering partnership yields in the real world.