The Gurgaon Bakery Campaign Calendar
Bakery revenue in Delhi-NCR is fiercely seasonal. Five major campaign windows determine the annual P&L, led by Diwali corporate hampers and Valentine's cake volumes. The Navratri window is the sharpest domain constraint: for nine days, our entire stone-deck facility flips to 100% certified eggless.
New Year & Lohri Warming Bakes
1 Jan – 15 Jan
Jaggery, sesame, winter spice babkas and celebration cakes
Valentine's Week — Cake Peak #2
7 Feb – 14 Feb
Couples celebration cakes, Bento boxes, Valrhona chocolate truffles
Holi Festive Hampers & Thandai Bakes
15 Mar – 26 Mar
Thandai spiced babka, saffron shortbread, festive gift hampers
Summer Bread Subscription & School Fairs
1 Apr – 30 Jun
Weekly sourdough subscriptions, kid-friendly school fair catering
Rakhi Celebrations & Independence Weekend
1 Aug – 20 Aug
Artisanal mithai-inspired tea cakes, luxury cookie tins
Navratri Eggless-Only Window
28 Sep – 06 Oct
100% Eggless-Only kitchen across every deck oven; zero egg baking
Diwali Hampers — Annual Commercial Peak
1 Oct – 05 Nov
Handcrafted luxury hampers, brass token tins, corporate bulk gifting
Christmas Plum Cake & New Year Countdown
10 Dec – 31 Dec
Spiced fruit plum cakes, stollen, ginger cookies, festive log cakes
Welcome & Eggless Promise Email
Welcome email with eggless promise, stone-deck oven story, and first-order coupon.
Size: 600 px single column
Diwali Festive Hamper Campaign
Festive pre-order email with consumer and corporate tiered pricing lookbook tables.
Size: 600 px single column
Celebration Cake Anniversary
T+365 automated celebration cake reorder perk with transparent 1-tap opt-out.
Size: 600 px single column
Post-Pickup Review Request
Day-after feedback email with direct 1-tap Google Maps review star ratings.
Size: 600 px single column
Daily Fresh WhatsApp Broadcast
07:10 AM stone-deck WhatsApp broadcast with menu parity and Navratri mode.
Size: 390 × 844 px (Phone)
Cake Confirmation & Verbatim Echo
Order confirmation WhatsApp message echoing piped cake message for approval.
Size: 390 × 844 px (Phone)
Pickup Cubby & Timing Reminder
Two-hour pre-slot pickup reminder with cubby location and balance due.
Size: 390 × 844 px (Phone)
Abandoned Cake Builder Recovery
Studio recovery WhatsApp message with 1-click cart resume and baker helpline.
Size: 390 × 844 px (Phone)
Society WhatsApp & Noticeboard Pack
Turnkey RWA pack with A4 noticeboard poster and copy-ready WhatsApp broadcast.
Size: A4 (210 × 297 mm)