Identity Wing · Artifact 07
Brand Misuse & Violations
Ten forbidden treatments. Protecting brand coherence requires rigorous adherence to these guardrails across print, digital, and retail touchpoints.
Violation #1: Recolouring the Mark in Accent Butter
✕ Incorrect
Do not apply this styling.
✓ Correct
Approved brand rendering.
Rule: The Mark must always be rendered in Crust on light ground; Butter is strictly an accent.
Violation #2: Stretching or Distorting Petal Geometry
✕ Incorrect
✓ Correct
Approved brand rendering.
Rule: Never alter the aspect ratio or petal scale; always scale with a locked 1:1 ratio.
Violation #3: Enclosing the Mark in a Tight Container
✕ Incorrect
✓ Correct
Rule: The 0.5x clear space zone must be preserved without artificial borders or badges.
Violation #4: Setting Wordmark in Generic Sans-Serif
✕ Incorrect
Crumbloom
✓ Correct
Crumbloom
Rule: The Wordmark must always be rendered in Fraunces, never in system sans-serif.
Violation #5: Theming the Veg Regulatory Mark
✕ Incorrect
Do not apply this styling.
✓ Correct
Approved brand rendering.
Rule: FSSAI green is immutable by law and must never inherit the brand theme.
Violation #6: Substituting Lozenge for Regulatory Mark
✕ Incorrect
Do not apply this styling.
✓ Correct
Rule: The lozenge is a commercial kitchen promise; the legal FSSAI veg mark must always appear beside it.
Violation #7: Sub-Minimum Mark Reproduction
✕ Incorrect
10px (Sub-minimum)
✓ Correct
24px (Legible)
Rule: Reproducing the mark below 8 mm print / 16 px screen causes the petal core to fill in.
Violation #8: Using Marketing Fluff & Banned Words
✕ Incorrect
“Handcrafted artisanal loaves baked with passion.”
✓ Correct
“36-hour sourdough. Flour, water, salt. Baked daily.”
Rule: We never use "artisanal" or "handcrafted with love"; state process and bake time plainly.
Violation #9: Setting Dense Body Copy in Fraunces
✕ Incorrect
Fermented for 36 hours under controlled temperature to develop lactic acidity and blistered crust.
✓ Correct
Fermented for 36 hours under controlled temperature to develop lactic acidity and blistered crust.
Rule: Fraunces is reserved for display headers; all body, specs, and tabular lines use Inter.
Violation #10: Jam Used as Decorative Background Tint
✕ Incorrect
Featured Bakery Selection
✓ Correct
Sold Out for Today
Rule: Jam is strictly a signal color for sell-outs, allergens, and alerts; never use it decoratively.