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Identity Wing · Artifact 05 · The Core System

The Eggless Marking System

The regulatory mark answers “is this vegetarian”. The lozenge answers “was this baked without egg, on separate equipment” — a commercial promise, not a legal one. Both appear; they are never conflated.

1. The Three Marks at Real Physical Scales

ScaleMark 1: Vegetarian (Legal)Mark 2: Contains Egg (Legal)Mark 3: EGGLESS (Kitchen Promise)
SM (3 mm)

3 mm — Absolute reproduction minimum for flexo labels.

VegMark (3mm)
NonVegMark (3mm)
EGGLESSEgglessLozenge (3mm)
MD (5 mm)

5 mm — Default standard for retail packaging and menus.

VegMark (5mm)
NonVegMark (5mm)
EGGLESSEgglessLozenge (5mm)
LG (8 mm)

8 mm — Hero display on shipping boxes and bulk trays.

VegMark (8mm)
NonVegMark (8mm)
EGGLESSEgglessLozenge (8mm)
!

Minimum Reproduction Rule: 3 mm

The regulatory triangle and inner square must never be reproduced smaller than 3 mm. Below 3 mm, flexographic ink spread fills in the apex of the triangle, violating FSSAI legibility guidelines.

2. Mandatory Placement Rules per Surface

Surface A · Packaging Label

Top-Right of Front Panel

Anchored with 4 mm margin to top and right trim edges.

Sourdough Loaf

Net Wt: 750 g

EGGLESS
FSSAI LIC. 10023456000123
Surface B · Printed Menu Line

Leading Position on Menu Line

Placed immediately before the product name on every line item.

Cardamom Bun
₹140
Canelé de Bordeaux
₹180
Almond Croissant
₹220
Surface C · Digital Customer App

Immediately After Item Name

In-line with item heading for instant scanability during ordering.

Dark Chocolate BabkaEGGLESS

Baked with 70% valrhona cocoa and sea salt flakes.

3. Navratri Dietary Mode Variant

During festive fasting periods (Navratri / Shravan), egg-containing SKUs render a struck-through veg mark with a mandatory disclaimer indicating the item is not baked or handled during the period.

Standard Egg Item:
Active Navratri Mode:Not baked during Navratri